A successful company is like a good fisherman. The production team holds the fishing rod and reel, the marketing team knows where to find the best fishing spots, the sales team reels in the catch, and advertising is the bait. It needs to capture the consumer’s attention and get them to come in for a closer look. It can't be too flashy so that it scares them off, nor can it be so muted that it blends in with the rest of the background.

For the last year, I was one of two copywriters for MGA Entertainment, which is a major toy company. I was solely responsible for writing packaging copy for the Little Tikes and Rescue Pets brands, among others. I was also responsible for other materials like print ads, licensing copy and style guides.

While I will never show you my attempts at tying flies, I am happy to show you samples of my work. If you feel that my experience matches your needs, please contact me with the feedback form available here. I look forward to hearing from you!

COPY SAMPLES

Giddyup ‘N’ Go Pony – The Little Tikes Company
Print Ad
This ad ran in the Nov/Dec 2008 issue of Toy Wishes Magazine.

Sally Steele DIY Wedding Kit - SPEC AD
Direct Sales letter and 6-panel brochure
This letter and brochure were created as a spec exercise for a prominent L.A. wedding planner. It is for a do-it-yourself wedding DVD.

UCLA Bookstore at LuValle Commons - SPEC AD
Radio script
This radio script was also created as a spec exercise for the bookstore at the University of California - Los Angeles.

Dos Lunas Tequila - SPEC AD
Spec TV Commercial
This commercial was created as a contest entry for the 2008 Dos Lunas Tequila "Take Your Best Shot" Video competition. I wrote, designed and animated this project.